Florent Geerts

Florent Geerts is the founder of Once Upon a Brand. Throughout the week he works in advertising in Amsterdam and in his spare time he reads and writes about marketing and storytelling. Read more about Florent on his personal website , or connect with him via LinkedIn or Twitter .

Absolut – One Night

Leave it to Absolut to show the history of our world in a beautifully crafted sixty second ad. But what does the history of our world have to do with Absolut? Like Absolut mentions: “Every moment that has shaped the world started with an idea. And now it’s your turn…”

Windex – The Story of Lucy

Many of the ads featured on this website were produced by brands like Apple, Dr. Dre or Nike. They have ‘cool’ products so it makes sense they can produce great advertising about them. But what if your product is not as ‘cool’? Windex’ latest ad ‘The Story of Lucy’ shows that regardless of the product you’re producing, there’s always an emotional and impactful way to talk about it.